It is not coincident that Iris Chan has been appointed the Australian chapter president of the Sales Enablement Society, a global network of sales enablement professionals.
Iris has mastered the craft of sales enablement over two decades working for iconic B2B technology brands such as Cisco and IBM.
Today she leads the marketing efforts of sales enablement technology juggernaut Seismic, working with the who is who of the Australian sales enablement landscape.
I caught up with her in this episode to discuss the evolution of sales enablement, the impact it has on organisations committing to the practice, and the key trends she expects to see this year.
Here are some of the resources referenced in this episode.
Sales Enablement Society (SES) - https://www.sesociety.org/
Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/content
Connect with Iris Chan online: https://www.linkedin.com/in/ichankl/
Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/